BASED IN Abu dhabi,
uae
Available ALL AROUNd
worldwidE
Marketing & Brand Strategist
+ Aspiring Filmmaker
01
//Approach
Three Phases
//Approach
Three Phases
I'm aSSEM
a mARKETER BY DAY,
A mARTIAL aRTIST BY nIGHT.
I'm aSSEM
a mARKETER BY DAY,
A mARTIAL aRTIST BY nIGHT.
Crafting bold, creative brand narratives.
“The creative adult is the child who survived.” – Ursula K. Le Guin
“The creative adult is the child who survived.” – Ursula K. Le Guin
“The creative adult is the child who survived.” – Ursula K. Le Guin
“The creative adult is the child who survived.” – Ursula K. Le Guin
People usually reach out if
People usually reach out if
mY bRAND DOES NOT STAND OUT
mY bRAND DOES NOT STAND OUT
i NEED SOME COOL VIDEO CONTENT FOR MY BUSINESS
i NEED SOME COOL VIDEO CONTENT FOR MY BUSINESS
i'M NOT GETTING THE RIGHT CUSTOMERS!
i'M NOT GETTING THE RIGHT CUSTOMERS!
mY business Needs some revamp
mY business Needs some revamp
Just wanna go out for coffee :)
Just wanna go out for coffee :)
02
//Portfolio
2013 - 2025
//Portfolio
2013 - 2025
Latest
Portfolio
My creative spirit comes alive in the digital realm. With nimble fingers flying across the device.
03
//Who Am I
Since 2000
//Who Am I
Since 2000
More About
ASSEM©
More About
ASSEM©
I'm a marketing & Creative brand strategist; making my way through life through sports and art.
Creative Professional located in Abu Dhabi to the world, helping b businesses tell their vision in the digital realm.
Creative Professional located in Abu Dhabi to the world, helping b businesses tell their vision in the digital realm.
I merge commercial insight with strategic storytelling, designing narratives that don’t just sell—but shape culture, spark emotion, and drive growth.
04
//Services
Fast Delivery
//Services
Fast Delivery
What I do
Discover a range of services designed to elevate your brand to next level.
01
Marketing
I connect hearts to brands by crafting visual stories that resonate with real people. Your business deserves more than just attention—it needs genuine relationships. I translate your unique value into authentic messaging that builds trust and turns casual browsers into loyal customers who feel genuinely understood.
02
Branding
Your story meets design psychology. I build immersive brand ecosystems that resonate with your audience on both conscious and subconscious levels, creating emotional bridges between your business and customers.
03
Product Management
The invisible architecture behind user experiences. I orchestrate the complex systems and workflows that make digital products feel effortless, translating technical possibilities into human-centered solutions.
04
Filmmaking
Visual narratives that move your audience to action. My content-driven approach combines cinematic techniques with marketing strategy to produce videos that not only tell your story but inspire your audience to become part of it.
01
Marketing
I connect hearts to brands by crafting visual stories that resonate with real people. Your business deserves more than just attention—it needs genuine relationships. I translate your unique value into authentic messaging that builds trust and turns casual browsers into loyal customers who feel genuinely understood.
02
Branding
Your story meets design psychology. I build immersive brand ecosystems that resonate with your audience on both conscious and subconscious levels, creating emotional bridges between your business and customers.
03
Product Management
The invisible architecture behind user experiences. I orchestrate the complex systems and workflows that make digital products feel effortless, translating technical possibilities into human-centered solutions.
04
Filmmaking
Visual narratives that move your audience to action. My content-driven approach combines cinematic techniques with marketing strategy to produce videos that not only tell your story but inspire your audience to become part of it.
01
Marketing
I connect hearts to brands by crafting visual stories that resonate with real people. Your business deserves more than just attention—it needs genuine relationships. I translate your unique value into authentic messaging that builds trust and turns casual browsers into loyal customers who feel genuinely understood.
02
Branding
Your story meets design psychology. I build immersive brand ecosystems that resonate with your audience on both conscious and subconscious levels, creating emotional bridges between your business and customers.
03
Product Management
The invisible architecture behind user experiences. I orchestrate the complex systems and workflows that make digital products feel effortless, translating technical possibilities into human-centered solutions.
04
Filmmaking
Visual narratives that move your audience to action. My content-driven approach combines cinematic techniques with marketing strategy to produce videos that not only tell your story but inspire your audience to become part of it.
01
Marketing
I connect hearts to brands by crafting visual stories that resonate with real people. Your business deserves more than just attention—it needs genuine relationships. I translate your unique value into authentic messaging that builds trust and turns casual browsers into loyal customers who feel genuinely understood.
02
Branding
Your story meets design psychology. I build immersive brand ecosystems that resonate with your audience on both conscious and subconscious levels, creating emotional bridges between your business and customers.
03
Product Management
The invisible architecture behind user experiences. I orchestrate the complex systems and workflows that make digital products feel effortless, translating technical possibilities into human-centered solutions.
04
Filmmaking
Visual narratives that move your audience to action. My content-driven approach combines cinematic techniques with marketing strategy to produce videos that not only tell your story but inspire your audience to become part of it.
05
//Voice Of Grey
Since 2000
//Voice Of Grey
Since 2000
Creative Professional located in Abu Dhabi to the world, helping b businesses tell their vision in the digital realm.
My photography Portfolio
06
//Stats
Fun Facts
//Stats
Fun Facts
Projects done
Projects done
Projects done
years of experience
years of experience
years of experience
Countries
Countries
Countries
Happy clients
Happy clients
Happy clients
Happy clients
07
//Experience
2013 - Present
//Experience
2013 - Present
EXPERIENCE
PESCO
Group Marketing Lead
06/2024 – Present
In charge of rebranding, developing new marketing and communication strategies for the group companies. Managing Brand Narrative and Content Creation across various media formats. Developing the department's strategic objectives, OKRs and KPIs for the team. Structuring Communication matrix across the department with other cross functional teams. Introduced New AI tools and trained the team on them. Midjourney, ChatGPT, DeepSeek. Participating in Events and exhibitions like Make in the Emirates & ADIPEC. Managing the creation of a chatbot for the company employees to help them access info easily.
PESCO
Group Marketing Lead
06/2024 – Present
In charge of rebranding, developing new marketing and communication strategies for the group companies. Managing Brand Narrative and Content Creation across various media formats. Developing the department's strategic objectives, OKRs and KPIs for the team. Structuring Communication matrix across the department with other cross functional teams. Introduced New AI tools and trained the team on them. Midjourney, ChatGPT, DeepSeek. Participating in Events and exhibitions like Make in the Emirates & ADIPEC. Managing the creation of a chatbot for the company employees to help them access info easily.
PESCO
Group Marketing Lead
06/2024 – Present
In charge of rebranding, developing new marketing and communication strategies for the group companies. Managing Brand Narrative and Content Creation across various media formats. Developing the department's strategic objectives, OKRs and KPIs for the team. Structuring Communication matrix across the department with other cross functional teams. Introduced New AI tools and trained the team on them. Midjourney, ChatGPT, DeepSeek. Participating in Events and exhibitions like Make in the Emirates & ADIPEC. Managing the creation of a chatbot for the company employees to help them access info easily.
Roboost
Product Marketing Manager
03/2024 – 06/2024
Led Google Ads campaigns for Egypt & UAE’s restaurant sector, achieving strong bilingual (EN/AR) market penetration. Drove audience segmentation & targeting (geo, interests, competitor) to reach restaurant decision-makers effectively. Managed a large ad budget, optimizing ROI across search & display through continuous A/B testing. Delivered high-performing ad creatives tailored to local culture, boosting CTR & conversions significantly.
Roboost
Product Marketing Manager
03/2024 – 06/2024
Led Google Ads campaigns for Egypt & UAE’s restaurant sector, achieving strong bilingual (EN/AR) market penetration. Drove audience segmentation & targeting (geo, interests, competitor) to reach restaurant decision-makers effectively. Managed a large ad budget, optimizing ROI across search & display through continuous A/B testing. Delivered high-performing ad creatives tailored to local culture, boosting CTR & conversions significantly.
Roboost
Product Marketing Manager
03/2024 – 06/2024
Led Google Ads campaigns for Egypt & UAE’s restaurant sector, achieving strong bilingual (EN/AR) market penetration. Drove audience segmentation & targeting (geo, interests, competitor) to reach restaurant decision-makers effectively. Managed a large ad budget, optimizing ROI across search & display through continuous A/B testing. Delivered high-performing ad creatives tailored to local culture, boosting CTR & conversions significantly.
Dunes Developments
Marketing Supervisor
01/2023 – 07/2023
Achieved sales target & and direct marketing sales (Outdoor Campaigns and digital Campaigns) that account for 160 Million EGP, and total sales of 1 Billion EGP Established the Digital Marketing Strategy and assigned an agency to undertake the execution of the strategy in terms of branding and lead generation. Managing the Branding, Creative & Digital Agencies & and external vendors. Executed Corporate and project Outdoor Campaigns that increased brand awareness by 90% and generated sales.
Dunes Developments
Marketing Supervisor
01/2023 – 07/2023
Achieved sales target & and direct marketing sales (Outdoor Campaigns and digital Campaigns) that account for 160 Million EGP, and total sales of 1 Billion EGP Established the Digital Marketing Strategy and assigned an agency to undertake the execution of the strategy in terms of branding and lead generation. Managing the Branding, Creative & Digital Agencies & and external vendors. Executed Corporate and project Outdoor Campaigns that increased brand awareness by 90% and generated sales.
Dunes Developments
Marketing Supervisor
01/2023 – 07/2023
Achieved sales target & and direct marketing sales (Outdoor Campaigns and digital Campaigns) that account for 160 Million EGP, and total sales of 1 Billion EGP Established the Digital Marketing Strategy and assigned an agency to undertake the execution of the strategy in terms of branding and lead generation. Managing the Branding, Creative & Digital Agencies & and external vendors. Executed Corporate and project Outdoor Campaigns that increased brand awareness by 90% and generated sales.
Paragon Developments
Marketing Specialist
12/2021 – 01/2023
Delivered 6+ B2B events (200+ attendees each) and executed BTL/ATL campaigns, driving significant brand visibility. Managed the full website redesign & launch (weareparagon.dev) and integrated CRM to streamline sales pipelines. Led a Google & Facebook campaign achieving +38% story interactions and +174% engagement growth. Coordinated agencies & cross-functional teams (Sales, BD, Engineering) to execute major branding activations, including Paragon Beach Pods.
Paragon Developments
Marketing Specialist
12/2021 – 01/2023
Delivered 6+ B2B events (200+ attendees each) and executed BTL/ATL campaigns, driving significant brand visibility. Managed the full website redesign & launch (weareparagon.dev) and integrated CRM to streamline sales pipelines. Led a Google & Facebook campaign achieving +38% story interactions and +174% engagement growth. Coordinated agencies & cross-functional teams (Sales, BD, Engineering) to execute major branding activations, including Paragon Beach Pods.
Paragon Developments
Marketing Specialist
12/2021 – 01/2023
Delivered 6+ B2B events (200+ attendees each) and executed BTL/ATL campaigns, driving significant brand visibility. Managed the full website redesign & launch (weareparagon.dev) and integrated CRM to streamline sales pipelines. Led a Google & Facebook campaign achieving +38% story interactions and +174% engagement growth. Coordinated agencies & cross-functional teams (Sales, BD, Engineering) to execute major branding activations, including Paragon Beach Pods.
Let'S MAKE
IMPACT.
From the middle East
To the world
Marketing & branding Creative
with a spice of art
BASED IN UAE, I AM A Creative Marketer AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, Bold Moves, AND Compelling Storytelling IS EVIDENT IN MY WORK.
Let'S MAKE
IMPACT.
From the middle East
To the world
Marketing & branding Creative
with a spice of art
BASED IN UAE, I AM A Creative Marketer AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, Bold Moves, AND Compelling Storytelling IS EVIDENT IN MY WORK.
Let'S MAKE
IMPACT.
BASED IN UAE, I AM A Creative Marketer AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, Bold Moves, AND Compelling Storytelling IS EVIDENT IN MY WORK.
Let'S MAKE
IMPACT.
From the middle East
To the world
Marketing & branding Creative
with a spice of art