At PESCO Holding, I led the marketing and brand development efforts across the EPC contracting and industrial divisions. My scope combined commercial strategy with creative execution, building a unified identity for a holding company that spans energy, oil & gas, and industrial steel fabrication.

I worked on:

• Brand Architecture & Positioning – Defined the holding structure and messaging framework.

• Creative Direction – Oversaw visual identity, company profiles, and investor-facing assets.

• Digital Presence – Developed website content and managed social media storytelling.

• Marketing Operations – Set up workflows, evaluation systems, and a team culture aligned with business goals.

• Business Development Support – Produced tailored proposals and profiles for government registration, DEWA approvals, and EPC tenders.

Through this role, I merged my commercial background with strategic storytelling to help PESCO strengthen its presence in competitive regional markets and create a scalable foundation for future growth.